So here’s the plan; to combat the complaints of artists going mainstream and therefore losing their die hard fans due to ‘selling out’, a whole new music chart is going to be launched so underground artists can still claim to be number one in the charts. Sounds simple, but will it be effective?
Later this month two new record charts will be launched (an album chart and a single chart) but is only eligible to artists who have never made the top 20 and are not signed to the four major labels – Sony, Warner, Universal and EMI.
This is all well and good, but I don’t know how successful this will be. Independent labels who deal solely in underground artists and have never made it into the top 40 at all and probably still won’t get a look in. There is also the situation in which an artist on an independent label suddenly makes an impression on the public and everyone downloads their music via iTunes. This will result in said artist being #1 in the single and album charts, but could also take up numbers 2 and 3 in the singles charts too due to iTunes downloads.
On the other hand it is going to bring a whole new feel to the music world, as well as the UK top 40 pumping its drivel into the radio waves there will be a chart of undiscovered talent who’re looking for their big break. However the UK could become inundated with hundreds of unknown artists who have 5 minutes of fame and declared the ‘hottest band around’ before fading out into nothingness. These charts could just speed up the process of rising and falling back down again. Yet, it could lead to super-stardom.
One thing is for sure, there’s going to be a lot more band names to learn to look ‘cool’ these days.
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